Holcim US Unites Legacy Brands in Louisiana
- Company expands Holcim identity in Louisiana following Cajun Ready Mix acquisition, unifying some of the state’s most trusted brands in the building sector
- New milestone in Holcim’s transformation to be the U.S. leader in innovative and sustainable building solutions
New Orleans, La., November 15, 2022 – Holcim US, the leader in sustainable building solutions, announced today plans to unite its legacy brands in Louisiana. The statewide rebrand will advance Holcim’s innovative ideas to build progress for people in the Pelican State, while maintaining the existing teams and products responsible for unmatched customer satisfaction.
A trusted partner in New Orleans and Baton Rouge, serving the greater Louisiana area, Holcim’s regional-based legacy brands include Lafarge and Cajun Ready Mix with operations spanning concrete, aggregates and cement.
“Following the acquisition of Cajun Ready Mix, and focus on adding strategic partners to our existing operations in Louisiana, the plan is to now bring our regional brands together,” said Rick Pucci, Head, Southern Region, Holcim US. “By uniting these brands as Holcim we can build on the market strength of each and streamline the company’s collective work as a sustainable builder of progress. Operations at each of the locations will continue to provide the same level of quality service and products customers have come to expect over the years, now under the Holcim name.”
The transition follows the Holcim US rebrand that launched in March of this year followed by subsequent regional transitions in Texas and Colorado. Uniting these brands as Holcim builds on the market strength of each, contributes to the company’s ongoing initiatives to lead with sustainability in all facets of its operations and streamlines its collective work as a sustainable builder of progress.
Holcim builds progress for people and the planet. As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of its strategy Holcim is becoming a net zero company, with its people and communities at the heart of its success. The company is driving the circular economy as a world leader in recycling to build more with less. Holcim is the company behind some of the world’s most trusted brands in the building sector including Aggregate Industries, Disensa, Holcim Building Envelope Solutions, Geocycle, Holcim and Lafarge. Holcim is 70,000 people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.
In the United States, Holcim, includes close to 350 sites in 43 states and employs 7,000 people. Our customers rely on us to help them design and build better communities with innovative solutions that deliver structural integrity and eco-efficiency.