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The circular economy demands alternatives

At Holcim, we follow the circular economy's three principles of Reduce, Reuse and Recycle to build more with less and preserve our ecosystems. Our vision starts with preserving natural resources by finding new uses for materials that would otherwise be discarded and coproccessing them as alternative fuels, helping the company create more sustainable building products.

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Driving new ways to reduce + recycle

  • Holcim, through its subsidiaries Geocycle and Systech, is leading the industry in finding new uses for materials that would otherwise be discarded, helping the company create more sustainable building products.
  • Items such as used tires, plastics, textiles, shingles, carpet and upholstery all too often find their way into landfills, oceans and groundwater. Cement manufacturers can use these materials as an alternative fuel source replacing non-renewable fossil fuels. 
  • Holcim US’s alternative fuel program prevented more than 1.7 million tons of landfill waste last year. 

“To us, the world needs to look at what we might consider waste differently. Recycled materials can power our world and create value. Collaboration, creative thinking and open-mindedness are the bedrocks for developing workable, sustainable and impactful solutions.”

Sophie Wu, Head of Geocycle North America
Partnering with Geocycle

Using state-of-the art technology, Geocycle turns waste into energy and recycled materials to bring society closer to a zero-waste future.


Geocycle – Delivering World-Class Sustainable Solutions to Coal-Fired Power Plants

Our highly collaborative venture offers solutions for maximizing the beneficial use of Coal Combustion Products (CCPs), while maximizing economic and environmental benefits to the generator. 

Learn more

Geocycle US Begins Successfully Recycling Shingles

In May 2022, Geocycle delivered their first load of shingle flakes – the new, alternative fuel – to the Holcim Alpena cement plant in Michigan.

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